Mid Valley retailers upbeat post-Target

Norm Oliver Butcher store owner Shane Connaughton said he hadn't noticed any change in sales since the closure of Target. photograph supplied

Norm Oliver Butcher store owner Shane Connaughton said he hadn't noticed any change in sales since the closure of Target. photograph supplied

While some may have predicted gloom for Mid Valley Shopping Centre following the closure of Target last weekend, some centre stores are quite positive about the future.

Rocksmans store manager Sally May said Target's closure had made "no difference" to sales at the store, which she attributed to customer loyalty.

"Really, we are still meeting budget," she said.

"Both me and my girls are excited for the future. Big things are coming and yes it is a bit of a downer at the moment but there is so much excitement circulating in this area.

"Mid Valley has a loyal customer base, full stop. They might be wary we've lost Target but they are still coming every single day.

"The loyalty is there and that is why we haven't been affected."

Ms May, who has been with Rockmans for 19 years, said there had been similar, fearful sentiments went Dimmeys closed down.

"But then we got Big W," she said.

"So I can see morale is slowly being lifted. It is not all doom and gloom, but really quite positive."

Norm Oliver Butcher store owner Shane Connaughton said he hadn't noticed any change in sales and didn't expect to, either.

"Yes, we are doing a lot more outsourcing. We've got to make sure we keep it there but we're in a position where we can do that and other stores might not be as lucky," he said.

"But over the counter, to be honest, I haven't noticed any change at all.

"I am thinking more ahead, that is why we are outsourcing.

"The next six-12 months we don't know, but at the moment we haven't seen any change at all."

Mr Connaughton said his store was trading really well and he was feeling positive about the future.

"I'm not up that end looking into an empty store, though," he said.

"If you are doing that you are going to have negative feelings.

"Who knows, it could be a positive thing. It might attract some tenants from Melbourne that are destination stores." 

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